What Is Digital Marketing?

More than half of the world’s population is online, and the process of advertising your product online is known as digital marketing, or some refer to it as online marketing- but what is it exactly? Keep reading to find out more about this new-age advertising technique. A very cheap yet effective alternative to traditional advertisement is digital marketing, which is taking over the internet by storm and will continue to do so in the coming years.

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How It’s Done

More than 5 billion people around the globe are online, and this huge traffic on the internet provides a huge opportunity for companies to put their products in front of the world. This is done through various forms of digital marketing, such as the following:-

1.      Social Media Marketing

This type of marketing directly engages with the customers online, increasing their brand awareness and pulling in customers to their websites.

2.      Email Marketing

This is a rather less effective way of digital marketing in relative terms but is also the cheapest way and works well with already existing customers.

3.      Mobile Marketing

We all know or have seen what this is, we have all seen those annoying ads that pop up on our apps or videos that start playing when we use an app without a premium subscription. This is a rather direct and effective approach to digital marketing.

4.      Video Marketing

We have all seen our favorite YouTubers putting up ads for brands in their videos or directly promoting a brand in their video, yes! This is the most effective and large-scale version of Digital Marketing because YouTube alone pulls in more traffic than all cable networks combined! So it comes without a surprise that YouTubers are showered with brand deals.

5.      Influencer Marketing

This is basically giving one/various digital influencers brand deals to promote and carry forward their message and marketing campaigns.

6.      Content Marketing

Content Marketing is basically providing insights, information, and deals about their product to consumers to gain their trust and pull up the company’s retention.

7.      Search Engine Marketing

            Google pay-per-click ads are the marketing model to pull in traffic to websites.

Digital Marketing is the new face of advertising, which allows everyone with an internet connection to put up an ad in a cheap and effective method. As technology will evolve and the internet spreads more too every corner of the world, Digital Marketing will evolve and is definitely the way ahead!

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Digital marketing and its importance

We are living in the era of modernization where gradually, internet is becoming everyone’s cup of tea. Large number of merchants, entrepreneurs, businessmen, freelancers, and even clients are moving towards the digital platform. According to the Pew research, the constant use of internet among adults increased by 5% last three years only.

Whenever it comes to earning online, digital marketing is one of the most commonly used terms. We can’t deny the fact that, nowadays offline marketing is not as effective as it used to be. So, lets dig little deeper into the depth of this umbrella term.

What is digital marketing?

It is a type of marketing that uses online platforms as medium and utilizes internet and many digital technologies. This refers to the process of advertising for your market through digital channels like social media, search engines, mobile applications, websites etc. With help of digital marketing, the companies endorse their brands and services.

Digital marketing

Why digital marketing? 5 compelling reasons

  • Better reach to customers: These days, people spend more and more time online. Thus, with help of marketing digitally, advertisers and marketers reach more people online.
  • Brand awareness: Brand awareness is one of the best reasons a company should move towards online marketing. Creating online brand awareness helps the companies to familiarize a particular brand in public and create impact on consumer’s decision making and brand perception.
  • Your digitally active competitors are already gaining traffic that could be yours: Many of your competitors take advantage of digital marketing to reach new leads through their websites and social profiles. Thus, if you are not investing to digitize your marketing and neglecting it then, it is a red flag for you! You are already falling behind many of your competitor companies.
  • Better ability to target your ideal audience: Digital marketing enables you to directly reach the leads interested in your business. This marketing helps you in precisely targeting a specific audience by setting related perimeters for social media ads.
  • An awesome return on investment (ROI): Online marketing strategies drive outstanding results for businesses. While investing in these methods, you can have more impressive returns of your investments. These methods offer so much room for a great ROI. Running campaigns like social media ads or PPC don’t cost so much in comparison to the traditional methods and hence, allow your opportunities to rise.

Digital marketing is a vast area and one of the best mediums for aspiring markets to grow. It can give a comprehensive view of all metrics that may matter to your company and enables the marketers to see accurate results in real time.

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