Instagram Reels is the brand-new feature Instagram has introduced, particularly in times of the extensive influence of social media, for all content creators and businesses to give more colors to their reach. The appeal of rapid visibility growth is enough for most to take buying reel views into account. But whether this investment is a good one or a bad one varies broadly.
For buying reel views in the first place can also just start you off with a nudge of visibility. As we know social media algorithms will only show popular or high-engagement to more people. The sudden increase in the views of your content may help in presenting your content as a popular one and, hence might attract organic viewers. Certainly, starting with this level of traction can be very helpful for newer accounts that have a hard time gaining traction in what can be an overcrowded space. Plus, more views mean better social proof which can help boost credibility and give you a more attractive profile to potential followers.
But, the advantages of purchasing Instagram Reel views are most of the time short-term. Bought views usually come from bots or ghost accounts that do not interact. Such inflation occurs artificially and may be identified by the platform algorithms, which may result in penalties, like lowering of reach among others, or even account suspension. In addition, smart users can tell the difference between authentic and fake engagement and can put your brand name on the line.
This practice also gives rise to ethical issues. The problem is, that social media is a system built on authenticity – purchasing views is fundamentally antithetical to the system of organic progress and actual engagement that ideally all social media should be built on. Thus, giving us a false image of popularity that is not converting into influence or sales. This can be bad value for money for business as the purchased views do not convert to actual customer engagement or sales.
The approach to take this one was not going to last very long and the more subsistent approach is to make good quality content that people want to read. Long-term results are the best, but it may cost more with influencer deals, different software for social media marketing, targeted advertising, etc. When you focus on authentic engagement, you build a loyal community of more likely to consistently interact with your content, share, and contribute to your growth sincerely as well.
